Advertising Codes |
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About Advertising Codes
Advertising Codes are useful in tracking the medium of advertisement from which your prospects and customers are attracted. You can create a code to represent each type of advertising that is made by your company. These codes are entered on to new customer or prospect records, as they are created. Then, via a simple analysis report, you can spot trends, and evaluate the effectiveness of your advertising campaigns.
In this Topic
Field by Field Help - Advertising Code screen
Related Topics
2.7 How to Use Lists
5.1 Customers
5.3 Prospects
Field by Field Help - Advertising Code screen
Advertising Code
Enter a unique ID for this advertising code.
Advertising Type
Choose the general method of advertising this code represents. Choose from: Billboard, Flyer, Internet, Magazine, Mail, Newspaper, Phone Book, Radio, Referral, Sign, Telephone, Television, Walk-In or Other.
The Referral type has special significance. If an advertising code of referral type is chosen when entering a prospect or customer, the user will be prompted for an account number of the referring party. A referral credit can be optionally posted to the referring account (see Setup Customers / Prospects for referral credit setup).
Description
Enter a full description of the method of advertising you used. This value is used to identify the advertising code on lists and reports.
| Q01. | Can new advertising types be added to the program? |
| A01. | No. Only advertising codes can be added. You must select from the available types. Other than referral type, the type field is for reference purposes only. |
| Q02. | Can I use these Advertising Codes to keep track of the balance I owe the advertising company for my ads? |
| A02. | No. These codes are strictly used to see how people hear about you. To keep track of monies owed, you will need to use the accounts payable portion of the program. |
| Q03. | What kind of reports can I run to tell me how effective my advertising has been? |
| A03. | You can run the Advertising Statistics report, found in the Analysis Reports under the General Report folder. |
| Q04. | Can I find out what age group my advertising is most effective with for each of the different advertising codes? |
| A04. | You can set up a different code for each advertising method and age group and then run the regular advertising reports in the software. |
| Q05. | I don't see my question here. Where else can I get information? |
| A05. | Visit our website's Technical Support section. |
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